2023's Top Banner Ad Sizes and Creatives: A Comprehensive Guide with Examples

Introduction:

In today's digital advertising landscape, display ads are one of the most commonly used forms of online advertising. With the rise of ad blockers and the increasing demand for a better user experience, it has become crucial for advertisers to create display ads that not only grab attention but also provide a seamless and non-intrusive experience for the user. This is where Teads, a leading global video advertising platform, comes in with their innovative ad formats and best practices for display ads.

Key issues and debates:

One of the main issues surrounding display ads is ad blindness. With the sheer amount of ads bombarding users on a daily basis, people have developed the tendency to ignore them. This poses a challenge for advertisers to create ads that are not only visually appealing but also provide value to the user. Teads has addressed this issue by focusing on non-intrusive ad formats that seamlessly integrate with the user's browsing experience.

Another key issue is the rise of ad blockers. As more and more users are turning to ad blockers to avoid annoying and irrelevant ads, it has become imperative for advertisers to find a way to make their ads less disruptive. Teads has tackled this problem by creating ad formats that are compliant with ad blocker technology, ensuring that their ads are not blocked and reach their intended audience.

Practical implications and recommendations:

Based on their extensive research and experience, Teads has developed four key best practices for display ads that can help advertisers create effective and engaging campaigns.

1. Relevance: It is essential for display ads to be relevant to the user's interests and needs. Teads recommends using data and audience insights to create personalized ads that are tailored to the user's preferences.

2. Creativity: With ad blindness being a major hurdle, it is crucial for display ads to stand out and grab the user's attention. Teads suggests incorporating interactive elements and creative visuals to make the ad more engaging.

3. Non-intrusiveness: As mentioned earlier, intrusive ads can be a major turn off for users. Teads advises advertisers to use ad formats that are non-intrusive and seamlessly blend in with the user's browsing experience.

4. Mobile optimization: With the majority of internet users accessing content on their mobile devices, it is crucial for display ads to be optimized for mobile. Teads recommends using responsive design and creating ads that are visually appealing on smaller screens.

In addition to these best practices, Teads also emphasizes the importance of testing and optimizing ads. It is essential for advertisers to constantly test and track the performance of their ads and make necessary adjustments to ensure maximum effectiveness.

Conclusion:

Teads' ad formats and best practices for display ads have proven to be successful in creating engaging and non-intrusive ads that provide value to both the advertiser and the user. By addressing key issues such as ad blindness and ad blockers, Teads has paved the way for a more effective and user-friendly approach to display advertising. Advertisers can benefit from incorporating these best practices into their campaigns and staying up to date with the ever-evolving digital advertising landscape. Further research and discussions on the topic can help in continuously improving and refining display ad practices for the benefit of both advertisers and users.